The traditional brand strategists know one side of the business. I’ve worked both.
My career started in design — at KITH, building the visual identity and creative language for a brand that grew from 250K to 3.3M followers and from 2 stores to 17 in major flagship cities . From there, I moved into consulting, working with SOLEFLY and PACKER and several other Tier 0/1 retailers on strategy, creative direction, and how they showed up in the market.
Those years on the retail / consulting side gave me something most brand leaders dont have. I sat inside the stores major brands depend on and built strategy for the retailers they partner with. I understood how their decisions actually land — not in a decks, but with our real consumer.
I brought that perspective to Nike in 2022. Since then I’ve led 15+ collaborations for Nike/Jordan Brand across fashion, music, art, and sport — driving 900M+ impressions, managing a multi-million annual budget, and owning end-to-end ownership from strategy through execution.
The design background never left. It’s what allows me to evaluate execution, not just concept. I understand the work end to end.
Based in Portland. Open to advisory conversations.